Walking Dead: The First Zombie Attack on Twitter
For the belated launch of "Walking Dead" in the French market, we captured existing fans -- and new ones -- with the first-ever Twitter-based zombie attack.
Our hashtag, #WalkingDeadNT1, was key to attracting the Walkers to Tweeters. The execution was contagious.
The bref. app - Challenge: How do you maintain a cult following once a hit's off the air?
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